October 02, 2018
1:30 PM - 2:30 PM




Presented By: LEAH EUSTACE

Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers.

Great fundraisers know the power of great narrative. In this webinar, Leah will review storytelling principles, share the components of the best fundraising stories, and walk through some of the storytelling tips and tricks she’s gathered over the past 25 years.

Participants are invited to send their draft appeals in advance for some hands-on constructive feedback, and everyone who attends the webinar will have the opportunity to apply to have their organization be the beneficiary of a live story gathering exercise with Leah at the NPD Conference on November 13th.

Information on how to access the live webinar will be sent to participants a few days prior.

Your Learning Objectives/Takeaways:

1. You'll learn basic storytelling principles and prepare for the upcoming NPD Conference.

2. You'll leave with tried and true tips and tricks on gathering and sharing your best fundraising stories.

3. You'll have the opportunity to send draft appeals in advance for feedback.

4. One lucky organization will have the opportunity to be the beneficiary of a live story gathering exercise.

More About Our Speaker: 

Leah Eustace, CFRE, ACFRE, President, Blue Canoe Philanthropy

Leah is an idea-generator and strategic thinker with a wide and varied background in charitable fund development. Over the past 25 years, Leah has raised hundreds of millions of dollars for organizations around the world.

After many years as a practitioner, Leah now works as a consultant to the non-profit sector. She partners with her clients to help tell powerful stories through cases for support, legacy giving and annual campaigns. She has a particular interest, and extensive experience, in strategic planning and ‘looking under the hood’ of fundraising programs to help tune up revenue-generation activities, and build stronger relationships with donors.

Leah’s volunteer work is extensive. She is Immediate Past Chair of the AFP Foundation for Philanthropy – Canada, a Board Member of AFP International, a member of the ACFRE Credentialing Board, and on the Board of the newly formed AFP Canada.

Leah speaks internationally in the areas of legacy giving, donor psychology, leadership, and philanthropic trends. As well, she’s a regular contributor to Advancing Philanthropy, Hilborn e-news, and many other publications.

In 2014, Leah became the 101st person in the world to receive the ACFRE accreditation (and only the 8th in Canada). She was also honoured with the 2014 AFP Ottawa Chapter Outstanding Fundraising Executive Award.    





$10.00 Webinar Registration

$20.00 Non-Member Webinar Registration