Effective Fundraising from Multi-Cultural Philanthropy

May 29, 2018
8:30 AM - 10:30 AM

Westchester Library System
570 Taxter Road, Suite 400
Elmsford, NY 10523
Venue website


May 29, 2018  Educational Breakfast Workshop - 8:30 am - 10:30 am

Effective Fundraising from Multi-cultural Philanthrophy 


The United States is more racially and ethnically diverse than ever. This demographic change has been shaping the American politics and economy, and it will surely affect the philanthropic landscape in the United States. Moreover, there are unique traditions of giving among the Asians, Latinos, and African-American communities and their economic clout is ever growing. 

So how can nonprofit fundraisers tap into this powerful giving demographic? This talk will highlight the culture of giving of multi-cultural groups (Latinos, Asian, and African-American), effective gift cultivation and solicitation strategies, and organizational capacity building for nonprofit’s engagement in multi-cultural philanthropy.

More About Our Speaker:


Lijun He, Ph.D. Assistant Professor, Master of Public Administration, Pace University

Lijun He is an assistant professor in Nonprofit Management at Pace University in New York.  Lijun He earned the doctoral degree in Philanthropic Studies with a minor in Nonprofit Management at the Indiana University Lilly Family School of Philanthropy in 2015.

Lijun worked at various nonprofit organizations, including China-Europa Forum, the Department of Planned Giving and Major Gifts at the American Red Cross of Greater Indianapolis, the Grants Program Department at Nina Mason Pulliam Charitable Trust, and the Global Philanthropy Department at the Council on Foundations in Arlington, Virginia.  She also helped build China's first Philanthropy and Nonprofit Management undergraduate program at Beijing Normal University Zhuhi, managed a project on Burmese refugees at the International Center and was an ambassador for Nexus Beijing in 2012.

Her research interests are entrepreneurial philanthropy, impact investing, nonprofit leadership education, and nonprofit financial resource development. Lijun has published both in English and Chinese academic journals, such as Nonprofit Leadership and Education, Nonprofit Reviews, China Public Administration Review, and writes occasionally about philanthropy for the Southern China Daily, China Fortune, Hurun Fortune Magazine and The Chronicle of Philanthropy.  

She currently serves as an advisor on various organizations, including Dengfei Foundation (Boston), Committee on Development & Alumni Relations and Government & Community Relations under Board of Trustees of Pace University, P.E.A.R.L. (Pacific Education, Advocacy, Research and Learning) at New York University, and a Chinese headhunting agency on philanthropy talent. She also founded Shan Yu Zhi, a well-known Chinese blog/ consulting firm on philanthropy featuring impact investing, family philanthropy, foundation management, and B-corp.

Lijun has been recognized with the following awards: Wilson Faculty Fellow (2015), Elite 50 graduate (2015), Emerging Scholar by the Association of Research for Nonprofit and Voluntary Sector (2014), a fellow of the Tobias Leadership for Excellence (2013), and as a Ford Foundation and Henry Luce Foundation Research Fellow (2013-2014).







$25.00 Member Breakfast Registration

$40.00 Non-Member Breakfast Registration