Mailing Mistakes that Lose Donors and Donations

February 13, 2018
8:30 AM - 10:30 AM

Westchester Library System
570 Taxter Road, Suite 400
Elmsford, NY 10523
Venue website

Tuesday, February 13, 2018
8:30am - 10:30am

Mailing Mistakes that Lose Donors and Donations:
Key Factors that Impact Fundraising Mailing Projects 

Direct mail is not outdated, but your methods might be. To be successful, you need to take the time to analyze your data, review your design and sharpen your 'pitch'.  Learn from an expert in the business with years of experience working with  local and national nonprofits. Learn how the right mix of timing, planning, and packaging can make a difference-  Andrew will bring examples of direct mail campaigns; he'll share insight on why some work and some do not.

Organizations and development teams mailing to between 1,000 and 20,000 records at a time can learn:

  • how timing and using postage discounts properly can save significant money

  • how packaging, appearance, and the layout of information can effect response

  • how bad data (mail lists) can hurt a project

  • how good data can improve donation-amounts without increasing project costs

 Andrew Deickman

Presented by Andrew Dieckman, Executive Printing. After earning a Bachelor’s Degree in fine arts from The Cooper Union and a Masters Degree in fine arts from Hunter College, Andrew joined his father’s company Executive Printing & Direct Mail, Inc. in 2003 to help bring mailing services in-house. With a critical eye for marketing and fundraising tactics, he directed all efforts towards helping nonprofits in and around Westchester when he took over the business in 2012.



$25.00 Member Breakfast Registration

$40.00 Non-Member Breakfast Registration