National Philanthropy Day Conference 2018

National Philanthropy Day Conference 2018


Join our Keynoter Presenter for an introduction to storytelling for good! 

Nothing connects us to one another like stories. We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers.

Great fundraisers know the power of great narrative. In this webinar, Leah will review storytelling principles, share the components of the best fundraising stories, and walk through some of the storytelling tips and tricks she’s gathered over the past 25 years.

Participants are invited to send their draft appeals in advance for some hands-on constructive feedback, and everyone who attends the webinar will have the opportunity to apply to have their organization be the beneficiary of a live story gathering exercise with Leah at the NPD Conference on November 13th.

Pre-conference Registration

National Philanthropy Day Conference Schedule

8 - 8:45 am                        Registration and Networking Continental Breakfast

9:15 am                              Welcome Greeting

9:30 am - 10:45 am             BLOCK ONE: Four Concurrent Workshops

10:45 - 11:00                                       Break

11:00 am - 12:15                 BLOCK  TWO: Four Concurrent Workshops (repeat of BLOCK ONE)

12:30 - 3:00 pm                  Lunch and Awards followed by Keynote: STORYTELLING IN ACTION!


Leah Eustace will conduct a live interactive story gathering exercise with a designated nonproft. The designated nonprofit will be chosen by the Leah from the October 2nd pre-conference webinar participants.   

When you go home at the end of a busy day at work, and your partner asks how your day was, do you talk about the percentage increase in your productivity, or how many emails you sent and received? No, you tell a story. You might talk about the amazing conversation you had with someone over lunch, or give an update on your coworker who is having some health issues.

Why are stories so powerful? What is it about the human brain and how it works that makes a story so critical to successful fundraising? In this keynote, Leah will dig into the brains of our donors, and share research and insights into the role of narrative in guiding donor behavior.

Using everything we’ve learned throughout the day, Leah will then conduct a live (and authentic) story-gathering interview and, together, we’ll create a fundraising appeal for one lucky organization in the room.

About our Keynote Presenter:

Leah is an idea-generator and strategic thinker with a wide and varied background in charitable fund development. Over the past 25 years, Leah has raised hundreds of millions of dollars for organizations around the world.

After many years as a practitioner, Leah now works as a consultant to the non-profit sector. She partners with her clients to help tell powerful stories through cases for support, legacy giving and annual campaigns. She has a particular interest, and extensive experience, in strategic planning and ‘looking under the hood’ of fundraising programs to help tune up revenue-generation activities, and build stronger relationships with donors.

Leah’s volunteer work is extensive. She is Immediate Past Chair of the AFP Foundation for Philanthropy – Canada, a Board Member of AFP International, a member of the ACFRE Credentialing Board, and on the Board of the newly formed AFP Canada.

Leah speaks internationally in the areas of legacy giving, donor psychology, leadership, and philanthropic trends. As well, she’s a regular contributor to Advancing Philanthropy, Hilborn e-news, and many other publications.

Breakout Sesssions and Presenters 

Breakout Session 1  How to gather, write and pubish your fundraising stories with Leah Eustace

Have you ever needed to write an appeal letter or website copy and didn’t know where to begin? This session is for you! Aimed at fundraisers working in small or medium shops we’ll review basic storytelling principles, how to find great stories to tell, the art of the story-gathering interview, tips and tricks speci­fic to fundraising writing, and share examples of great stories in action.

You’ll leave this session with some powerful tools at your disposal, and the knowledge to create magical stories that will deeply connect with your donors (and increase revenue).

Breakout Session 2 Turning Stories into Online Donations with Mike Snuz

Break out description: You’ve probably heard - “To raise money online, tell a great story.” But there’s more to it than that.  There are a lot of decisions when it comes to using stories within online fundraising campaigns. What type of stories will work best for your organization? How, when and where do you utilize stories within your email, social media, website and peer-to-peer efforts? Are stories front and center for critical days, like GivingTuesday and late December? Do stories work best to cultivate or convert donors – or both? And how do you incorporate video into your fundraising campaigns? In this session, you’ll hear examples of how nonprofits have used stories to improve their online fundraising.

Mike Snusz brings over 14+ years of fundraising experience to his role as a Team Lead on the Blackbaud professional services team. He manages a team of strategic consultants who work with nonprofits to improve their online communications and fundraising. Mike previously managed the turnaround of the Ride For Roswell at Roswell Park Cancer Institute, including the event’s growth from $330,000 to $1.2 million over a three-year period. Connect with Mike on Twitter at @mikesnusz.

Breakout Session 3  How can Improv help me fundraise?  IN FORMATION

Breakout Session 4  How can I effectively use video to share my stories?  IN FORMATION